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Deep analysis with mind maps
In the field and on the Web, mind maps made for business projects can generally be seen to follow the style referred to in WikIT as common mind maps. For reasons described in Common mind maps or Buzan mind maps?, using phrases for nodes in business mind maps generally turns out to be far more practical than adopting the "one keyword" rule (it's Buzan's guideline no.6).
But there are at least two activities where even business mappers can benefit from adopting that approach. When engaged in deep analysis of a subject, or when engaged in creative, "blue skies" thinking, Tony Buzan's guideline that mind maps should show one keyword per line is a game-changer when compared with phrases in boxes or bubbles.
The section Buzan's "one keyword per line" guideline and creativity in Creativity through mind mapping describes circumstances when the one-keyword guideline can have great value when applied carefully.